Advertising and communication agency in Porto: Services
We make brands, campaigns and content for people who won't settle for less.
Bastarda is a creative advertising and communication agency based in Vila Nova de Gaia, in the Porto metropolitan area. We are around 60 people and work with brands from all over Portugal, such as Casa da Música, Super Bock, Xiaomi, Sonae MC and Time Out Market.
We do branding, advertising campaigns, social media management, internal communication and influencer marketing. You can hire a single service or bring several together in a retainer, with the same team thinking about the brand from start to finish.
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Branding and visual identity
Brand strategy, visual identity, rebranding and design systems built for everyday use, from the logo to the signage.
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Campaigns and 360 communication
Creative concepts and advertising campaigns that run across every channel: out of home, digital, film, activations and events.
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Social media management
Monthly planning, content production, publishing and data-led reports, by a dedicated team that knows your brand.
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Internal communication
Strategies, campaigns and materials that bring people closer to the company they work for, from culture to merchandise.
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Influencer marketing
Creator selection, negotiation, campaigns and reporting, tied to the brand's communication strategy and public relations.
How we work
Every client has a dedicated team, with an account manager, designer, social media manager, content creator and project manager. It is the same team every month, so they know the brand, its history and the people on the other side.
Around the client teams sit the areas everyone shares: creative direction, strategy, public relations, filming and video editing and, since 2026, an artificial intelligence department that works with the teams on strategy, creativity and production.
We work on monthly retainers or per project. Either way, the scope, hours and budget are set out in a proposal before we start.
Frequently asked questions
Where is Bastarda?
At Candal Park, on Rua 28 de Janeiro, in Vila Nova de Gaia, a few minutes from the centre of Porto.
Does Bastarda only work with companies from Porto?
No. We are based in Porto, but our clients come from all over Portugal, and some brands are international.
What services does an advertising agency like Bastarda offer?
Brand strategy and identity, advertising campaigns and 360 communication, social media management, content and video production, internal communication, public relations and influencer marketing.
Do you work on retainer or per project?
Both. Monthly retainers suit ongoing work, such as social media and brand communication; projects suit work with a clear start and end, such as a rebrand or a campaign.
How do we start working together?
Write to geral@bastarda.pt or call +351 224 968 310. We set up a meeting to understand the challenge and then send a proposal with the scope and budget.
Does Bastarda use artificial intelligence?
Yes. In 2026 we set up an AI department that works with the teams on strategy, creativity and production. AI helps us go further and faster; the ideas and the decisions are still made by people.