Advertising agency in Porto: campaigns and 360 communication: Campaigns and 360 communication
When people move, brands follow.
We create campaigns that start with one idea and reach every place your audience is. Concept, film, out of home, digital, press and activations, made by the same team with the same thread running through them.
One idea, every channel
A good campaign fits in one sentence. That sentence decides what goes on the street, what goes on social, what gets filmed and what happens live. We work with media planning from the start, so the idea is designed for the places it will be seen rather than squeezed into them at the end.
Campaigns that move people
When Time Out Market Porto wanted to win over the people of Porto, speaking for them made no sense. We ran an open casting, brought together real locals and gave them a poem written and performed by Capicua. The campaign spread through the streets and across social media, and the initial scepticism turned into pride.
With Banco Alimentar do Porto, the food bank, the challenge was to talk about waste without talking about food. The answer was skills-based volunteering: companies and professionals donating what they know how to do. This is the kind of problem we enjoy, where the obvious answer isn’t enough.
What we do
- Creative concept
- The central idea of the campaign, with the message, the tone and how it will unfold in each medium.
- Advertising campaigns
- Out of home, press, radio, TV and digital, with the same idea adapted to what each channel needs.
- Film and video
- Campaign films, corporate videos and social content, from the script to the shoot and the edit.
- Activations and events
- Installations, brand experiences and event presence. At QSP Summit, a giant floating Food Bank bag led companies to donate their skills.
- 360 communication
- Communication plans that bring every touchpoint together, as we did for Fricon with the concept "the purity of being sustainable".
Work in this area
Frequently asked questions
What is a 360 campaign?
A campaign that starts from a single idea and takes it to every relevant channel: out of home, digital, video, press, point of sale and events. Each medium has its own format, but the message stays the same, and that is what makes the campaign stick.
How do you measure a campaign's results?
Before we start, we agree with the client what success looks like: sales, awareness, traffic, sign-ups. For Time Out Market Porto, sales came in 10% above forecast, out of home generated 2.5 million contacts and digital passed 5 million impressions.
Do you produce the work or just come up with the idea?
Both. We have design, content, filming and video editing in house, and we work with production companies and partners when a project needs more scale.
What awards has Bastarda's work won?
Bastarda's work has been awarded at Clube Criativos Portugal, the Meios & Publicidade awards, the Lisbon International Advertising Festival, the Festival Internacional de la Publicidad Independiente and the Prémios Lusófonos da Criatividade, where we were Agency of the Year three times.