Internal communication agency in Porto: Internal communication
The strongest brands start indoors.
We help companies talk to their people the way they talk to their customers: with a clear idea, creativity and consistency. We work on the culture, the values and the moments that make someone feel they belong to an organisation.
Culture you can see and wear
At Sonae Arauco, strengthening the bond between the company and its people was a priority. As part of a wider internal communication strategy, we developed merchandise designed as symbols of belonging: objects people use with pride and that carry the company’s culture into everyday life.
How we work
We start by understanding how information flows today and where it gets lost. We talk to the HR and communication teams, look at the channels that already exist and set a few clear goals. Then we create the idea, the materials and the calendar, and stay with the work throughout the year.
For us, internal communication matters as much as communication aimed outside, because the most consistent brands are the ones their own people know and stand up for.
What we do
- Internal communication strategy
- Diagnosis, goals, internal audiences, channels and calendar. A plan that HR and communication teams can put into practice.
- Internal campaigns
- Campaigns to launch values, changes, programmes or initiatives, held to the same creative standard as an external campaign.
- Employer brand
- How the company presents itself to the people who work there and to the people who want to.
- Merchandise and kits
- Pieces designed as symbols of belonging, not as giveaways with a logo. At Sonae Arauco, the merchandise carried values such as innovation, collaboration and sustainability.
- Internal content and channels
- Videos, newsletters, intranet, signage and materials for internal moments and initiatives.
Work in this area
Frequently asked questions
What is internal communication?
It is how an organisation communicates with the people who work in it. It explains the strategy, shares the culture and values, brings teams on board with change and builds a sense of belonging.
Why should a company invest in internal communication?
Because people who know and believe in the company work better, stay longer and speak well of it outside. A brand that is strong for customers and weak for its own teams eventually shows.
What kind of companies do you work with?
Companies with large teams or teams spread across several sites, where keeping everyone aligned is hard. Sonae Arauco is one of the clients we have developed an internal communication strategy with.
Can internal communication be creative?
It should be. People who work in a company are an audience too, and they ignore boring messages as well. We bring the same creative thinking to internal campaigns that we use for campaigns aimed at the market.