Social media management agency in Porto: Social media management
Posting every day is easy. Having something to say is harder.
We manage social media for brands that want more than a presence. Every client has a dedicated team, with a social media manager, content creator, designer and account manager, who plan, produce and measure the work every month.
A dedicated team, not a queue of requests
On social media, quality depends on knowing the brand well. That is why every client has a team that doesn’t change from month to month: the same account manager, the same social media manager and the same people on the creative side. They know what has been done, what worked and what should never be repeated.
From plan to report
The month starts with a content plan you have approved and ends with a report that says what worked. In between we produce everything in house: design, copy, photography and video, with our own filming and editing team.
Reports don’t end up as a forgotten PDF in a folder. Every client has access to a live version, with up-to-date data from each network and the option to change the period. Next month’s decisions come from there.
Social and campaigns working together
Social media is often where a campaign comes to life. For Time Out Market Porto, Capicua’s poem moved from the streets to social and passed 5 million impressions across digital channels.
What we do
- Strategy and editorial line
- Goals, audiences, content pillars and tone of voice for each network. The document we go back to whenever we need to decide what goes in and what stays out.
- Monthly content plan
- A calendar with the topics, formats and captions for every post, per channel, which you approve before the month starts.
- Content production
- Design, copy, photography, filming and video editing for reels, stories, carousels and campaigns, made in house.
- Publishing and monitoring
- Scheduling, publishing and keeping an eye on what happens on each network, with adjustments during the month.
- Data-led reports
- A monthly report with the numbers that matter and what we change because of them. Clients also get a live link where they can change the dates and check the data whenever they like.
Work in this area
Frequently asked questions
What does social media management include?
Strategy, a content plan for each month, production (design, copy, photography and video), publishing and a monthly results report. What goes into each month is agreed with you and written into the plan.
How is the content planned?
Before each month we prepare a plan with the topics, formats and captions per network. You review it, ask for changes and approve it. Only then do we produce and publish.
How do I follow the results?
Every month you get a report with the agreed metrics and our conclusions. You also have access to a live report, where you can pick the period and see up-to-date numbers.
Do you work on a monthly retainer?
Yes. Social media management usually runs on a retainer, with a number of posts and hours set from the start. We also take on one-off projects, such as launches and campaigns.