Influencer marketing agency in Porto: Influencer marketing
The best recommendation comes from someone the audience already trusts.
We connect brands with content creators and public figures who make sense for them. We handle the selection, outreach, negotiation, briefing and follow-up, always within the brand's communication and public relations strategy.
Influence with a strategy
A creator campaign shouldn’t live on its own. At Bastarda, influencer marketing sits inside the public relations team, next to press relations, and connects to the campaign, to social media and to the brand calendar. What a creator posts tells the same story the brand tells everywhere else.
From first contact to final report
We build the creator list, propose the profiles, handle outreach and negotiation, and close the budget with you before going ahead. During the campaign we follow every post and, at the end, we deliver a report on what each creator brought.
What we do
- Influencer strategy
- Goals, audiences, creator profiles, formats and calendar, aligned with the rest of the brand's communication.
- Creator selection
- Profiles chosen for their real audience, engagement and affinity with the brand, not just their follower count.
- Negotiation and budgets
- Outreach, proposals, terms and contracts with each creator, with the budget closed before the campaign starts.
- Campaigns and activations
- Creative briefs, product seeding, events and brand activations with content creators.
- Public relations
- Influencer work runs alongside press relations and media relations, in a single PR team.
Frequently asked questions
What is influencer marketing?
It is a collaboration between a brand and content creators or public figures to reach the people who follow them. It works best when the creator has a genuine connection to the brand and the freedom to talk about it in their own way.
How do you choose influencers?
We look at who follows each profile, at real engagement, at tone and at the topics they cover. Follower count matters, but it weighs less than affinity with the brand.
Does sponsored content have to be disclosed?
Yes. In Portugal advertising must be identifiable as such, and that applies to posts by content creators. We make sure every paid post, or post involving gifted product, is labelled.
How do you measure an influencer campaign?
We agree the metrics before we start (reach, engagement, traffic, discount codes, sales) and at the end we deliver a report with the results for each creator.