Porto Food Bank challenged us to raise awareness among companies about waste but without talking about food. In response, we shifted the perspective and looked at a less obvious form of waste: talent.

Across communication, science, the arts and many other fields, companies and professionals hold valuable skills that could support social causes. This insight became the foundation of a campaign centred on skills-based volunteering, encouraging organisations to put their expertise at the service of impact.

The concept came to life at the QSP Summit through a striking installation: a giant floating Food Bank bag. A familiar symbol that appeared empty of food but filled with something just as valuable: knowledge, time and talent. A QR code directed visitors to a landing page where companies and professionals could donate their skills and establish partnerships with Porto Food Bank.